• User Acquisition

    Traditional platforms provide a service-based only on the system as content managers. At Amedia, we have a system that grows day by day with new functionalities, but we are also experts in achieving high levels of participation and content consumption.

    We define user acquisition strategies based on the organization's data or by generating new ones. Empathizing with each type of user, we provide a disruptive learning experience.

How do we do it?

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How do we do it?

Researching our audiences. Each one has its particularities, its vocabulary, and its dynamics.

We strive to understand, learn and adapt to the communication channels, detecting leaders to reinforce communications and generate a collaborative and playful ecosystem.

We include customized and editable communication campaigns so that our clients can work on them.

Main characteristics of audiences

    Identity

    Users share common interests, tastes, or objectives. As a result, the community develops a personality composed of distinctive features and characteristics that build it.

    Purpose

    Shared, recurring objectives and goals drive users, and everyone works to be part of and belong.

    Commitment

    It is one of the key values; it creates links between the network of users and the community that allows achieving objectives as a single entity.

    Culture

    It has communal rules, customs, habits, and a vision capable of redefining features that make the evolution of all.

    Interaction

    Listening and participating make it possible to build habits through behaviors.

    Dynamics

    That it does not condition the evolution of the community, the dynamics of change and adaptability make for growth.

Characteristics to ensure that the solution is adopted nimbly

  • Relative advantage + Compatibility
  • Simplicity
  • Divisibility
  • Communicability
Untitled design (2)

Relative advantage + Compatibility

According to each target, we must understand their primary needs and which of all the solutions are the most significant and empathetic.

In this way, we will have the opportunity to be perceived as an integral solution that surpasses the ones they already know, thus making adoption more agile.

Untitled design (2)

Simplicity

Each team strives to clean up the obvious, synthesize processes and achieve clear flows to create and organize content in a way that showcases the main features that benefit each user.

Untitled design (2)

Divisibility

The determined scopes help us to share experiences in a controlled way without saturating in large volumes of information that may result in complexities of understanding.

Untitled design (2)

Communicability

The easier the benefits are to communicate or observe for each user, the faster the adoption of each will be.

Relative advantage + Compatibility

Relative advantage + Compatibility

Untitled design (2)

According to each target, we must understand their primary needs and which of all the solutions are the most significant and empathetic.

In this way, we will have the opportunity to be perceived as an integral solution that surpasses the ones they already know, thus making adoption more agile.

Simplicity

Simplicity

Untitled design (2)

Each team strives to clean up the obvious, synthesize processes and achieve clear flows to create and organize content in a way that showcases the main features that benefit each user.

Divisibility

Divisibility

Untitled design (2)

The determined scopes help us to share experiences in a controlled way without saturating in large volumes of information that may result in complexities of understanding.

Communicability

Communicability

Untitled design (2)

The easier the benefits are to communicate or observe for each user, the faster the adoption of each will be.

User Acquisition process

  • We research
  • We detect channels
  • We empathize with our users
  • We design a communication plan
  • We measure and evolve
We research
We design a communication plan
We measure and evolve
We detect channels
We empathize with our users

User Acquisition process

Individual adoption process

01
Awareness
02
User interest
03
Evaluation
04
First session
05
User adoption
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graph-line (1)

Awareness

The user is looking for information about the product. We show innovation and the aspirational that will allow him to progress.
shutterstock_1091979356
trophy (1)

User interest

El usuario busca información sobre el producto, mostramos innovación y el aspiracional que le permitirá progresar.
shutterstock_1091189819
device-desktop (1)

Evaluation

You wonder if the product will be worth it. We make this last for little to nothing.
shutterstock_670809484
graph-line (1)

First session

Try the product; we welcome you with a first-person onboarding showing the key benefits and demonstrating empathy.
shutterstock_1172558854
device-desktop (1)

User adoption

Through motivational communications, we involve everyone, integrating collaboration and competence.

Individual adoption process

01
Awareness
shutterstock_734872009
graph-line (1)
The user is looking for information about the product. We show innovation and the aspirational that will allow him to progress.
02
User interest
shutterstock_1091979356
trophy (1)
El usuario busca información sobre el producto, mostramos innovación y el aspiracional que le permitirá progresar.
03
Evaluation
shutterstock_1091189819
device-desktop (1)
You wonder if the product will be worth it. We make this last for little to nothing.
04
First session
shutterstock_670809484
graph-line (1)
Try the product; we welcome you with a first-person onboarding showing the key benefits and demonstrating empathy.
05
User adoption
shutterstock_1172558854
device-desktop (1)
Through motivational communications, we involve everyone, integrating collaboration and competence.